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Article posted on May 17, 2018

Volunteer Wednesday: How SureCall embeds giving into the work week

Michelle and Bryce pack bagged lunches at The Mustard Seed as part of Volunteer Wednesday, a paid time off initiative of SureCall.
Michelle and Bryce pack bagged lunches at The Mustard Seed as part of Volunteer Wednesday, a paid time off initiative of SureCall.
SureCall employees plant flowers at the YW Calgary domestic violence shelter as part of Volunteer Wednesday.
SureCall employees plant flowers at the YW Calgary domestic violence shelter as part of Volunteer Wednesday.

For workers with a nine to five, Monday to Friday job, Wednesday is commonly referred to as “hump day”. It’s the proverbial hill one must summit during a tough week before finally descending towards the weekend. Wednesdays aren’t usually greeted with much anticipation; they’re just something to get through, another “hump day” to conquer.

But that certainly isn’t the case at SureCall Contact Centers. The Calgary-based outsourced business solution has found a forward-thinking way to celebrate Wednesdays: by celebrating community.

Volunteer Wednesday is a paid day off that gives SureCall employees the opportunity to volunteer with local organizations. Whether to support a non-profit’s day-to-day programming or participate in a fundraiser event, employees are given the option – and encouraged – to take paid time away from the office on Wednesdays to do so.

Now in its second year and aligning with the organization’s Good Call™ program, Volunteer Wednesday is the brilliant initiative behind many good deeds being performed by SureCall staff all over Calgary. From preparing hot lunches and packing bagged lunches for clients of The Mustard Seed, to planting flowers outside of the YW Calgary domestic violence shelter, members of the SureCall team have been eager to make a difference through this unique employee perk. For President and CEO Desiree Bombenon, giving back is at the core of SureCall’s company values.

“It’s in the SureCall DNA to have a bigger purpose,” explains Desiree. “Our Mission statement says it all: ‘to delight our customers, give back to the community and take care of each other’. The very fabric of our organization is built on a culture of ‘doing good’ work, whether that is helping every caller to the best of our ability, or connecting with the community through volunteer work. That’s why it’s so important, because we believe we are leaders, and to lead is to serve.”

SureCall employees have prepared and served meals at Inn from the Cold, given time at St. Mary’s Cathedral, and volunteered at the Calgary Drop-In & Rehab Centre. Outside of Wednesdays, the team has also participated in the Alberta Cancer Foundation’s Underwear Affair, the Leukemia & Lymphoma Society of Canada Light the Night Walk, and the Jayman BUILT MS Walk in support of a former colleague.

Volunteer Wednesdays not only improve the community, they offer a professional and personal growth opportunity for the members of the SureCall team. Desiree says the benefits are as clear as day.

“Giving back is a gift that inspires our team to be our best selves.”                                                                                          

Does your business want to embed giving into the company culture? Connect with us, or check out the community involvement toolkit for business.

Last Updated: Thursday, May 17, 2018

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