Why give back to your community?
We all know that giving is good for the community. It brings people together to achieve common goals,
raises awareness of social issues, and increases the pie of resources needed to build a thriving community.
But is doing good good for business?
According to renowned Harvard Business School professor Dr. Michael E. Porter and FSG managing director Mark R. Kramer,
an effective giving program is not only good for business but a downright competitive advantage.
Strategic giving brings the social and economic goals of the business into alignment
and ultimately strengthens the conditions for business sustainability and growth.
Healthy community = Healthy economy
Many small businesses see a clear connection between the health of their organization
and the health of the communities in which they do business. Supporting educational programming
and mentorship for children, for instance, often contributes to a better educated workforce,
while increasing community resources for families contributes to a more
economically-resilient base of consumers.
The more closely a company’s community involvement is linked to improving its business environment,
the more economically and socially beneficial its giving will be.
We've made it easy to give back and get ahead.
Download the Community Involvement Toolkit
Benefits to your business
A strong community involvement strategy can benefit your business while making a positive impact in your community.
Engage your people, build your brand, and make a difference with Alberta's Promise.
Engage your people
Get your employees and clients involved in giving decisions to strengthen their pride and affiliation with your organization.
Build your brand
Build the brand and reputation of your organization by aligning yourself with great local causes that inspire goodwill.
Make a difference
Feel good for supporting non-profit organizations that make a difference for local children and their families.
Don't just take our word for it
The case for corporate philanthropy is strong, especially when you consider the benefits and debunk the myths.
Check out our Google+ Page for more great tips and insights on why giving back matters.
See how partners make a difference
Whether through financial gifts, volunteer time and expertise, or in-kind resources,
here's how our partners are making a difference for kids.
IBM supports early childhood learning and literacy
Bridging the digital divide and giving kids a healthy start is what IBM's Young Explorer program is all about. See how Alberta's Promise helped IBM invest in communities across Alberta.