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Why give back to your community?

We all know that giving is good for the community. It brings people together to achieve common goals,
raises awareness of social issues, and increases the pie of resources needed to build a thriving community.
But is doing good good for business?

According to renowned Harvard Business School professor Dr. Michael E. Porter and FSG managing director Mark R. Kramer,
an effective giving program is not only good for business but a downright competitive advantage.
Strategic giving brings the social and economic goals of the business into alignment
and ultimately strengthens the conditions for business sustainability and growth.

Healthy community = Healthy economy

Many small businesses see a clear connection between the health of their organization
and the health of the communities in which they do business. Supporting educational programming
and mentorship for children, for instance, often contributes to a better educated workforce,
while increasing community resources for families contributes to a more
economically-resilient base of consumers.

The more closely a company’s community involvement is linked to improving its business environment,
the more economically and socially beneficial its giving will be.

We've made it easy to give back and get ahead.

Download the Community Involvement Toolkit 


Benefits to your business

A strong community involvement strategy can benefit your business while making a positive impact in your community.
Engage your people, build your brand, and make a difference with Alberta's Promise. 

         Engage your people

Engage your people

Get your employees and clients involved in giving decisions to strengthen their pride and affiliation with your organization.

         Build your brand

Build your brand

Build the brand and reputation of your organization by aligning yourself with great local causes that inspire goodwill.

         Make a difference

Make a difference

Feel good for supporting non-profit organizations that make a difference for local children and their families.

Don't just take our word for it

The case for corporate philanthropy is strong, especially when you consider the benefits and debunk the myths.

Is giving back worthwhile
for Canadian companies?


You can taste the benevolence: Giving back and the halo effect


The power of giving back:
Boost your bottom line


Check out our Google+ Page for more great tips and insights on why giving back matters.

See how partners make a difference

Whether through financial gifts, volunteer time and expertise, or in-kind resources,
here's how our partners are making a difference for kids.

IBM supports early childhood learning and literacy

Bridging the digital divide and giving kids a healthy start is what IBM's Young Explorer program is all about. See how Alberta's Promise helped IBM invest in communities across Alberta.


The Duke of Edinburgh's International Award Silver Ceremony: A Shift in Perspective
2017 May 9 | If at this time last year, you had asked me about The Duke of Edinburgh’s International Award program, I would have had no idea what you were talking about. In only the past several months, I have been introduced to the Award, and have thrown myself right off of the deep end into the Gold program, the highest level of the award, which de [...]

Buy, sell, or donate your bike at one-day Alberta Bike Swap events
2017 April 19 | Cyclists in five Alberta cities will be able to safely and conveniently buy, sell, and donate bicycles thanks to Alberta Bike Swap, a proud partner of Alberta’s Promise.

Duke of Ed Silver Award Winner: Moira McRann
2017 April 12 | A young girl, from the rural community of Bay Tree, Alberta embarked upon a challenge that will soon come to an end. Moria McRann is a Duke of Edinburgh's silver award recipient and has made quite the name for herself. The Duke of Ed's silver award ceremony is this April 28, 2017 and Moira will be honoured with other youth in Canada. Duke [...]


See More Partnership Stories

Why invest in your community?

Click here to find out

Alberta's Promise
Alberta's Promise makes community investment easy.
We help businesses in Alberta direct financial gifts, volunteer hours, and in-kind donations to non-profits that support the well-being of kids and their families.

Questions or comments? Contact the Webmaster.

Alberta's Promise